Not really.
I am on a few email lists that are basically lists of shmoes that are OK with being marketed to in a direct emailing format, as that is all they do. I only stay on as I do pick up the odd idea that I may want to look into further.
That is not why I am posting. I am posting to let out a little rant steam on the "content" phrase. I recall a number of years ago when the word "solution" hit the market and everyone had my "solution".
First off, what is the problem that I need a solution for in the first place? Companies were using "Solution" in their business name, their marketing, advertising, client correspondence... anywhere they could shoehorn in the word solution to sound more technologically savvy, it was jammed right in there in big bold colourful type.
Many are still using it but it has turned into a technical term having to with actually having a solution to a particular problem.
OK, enough about that.
Now, it's all about "content". In order to successfully market anything I have to have THE content, current content, new content, interesting content.... my content even has to be a solution for some problem that I can come up with. If I say I have a new post worth reading I should tell people that it has great content meeting some or all of the above criteria.
"Have I got some content for you".... gimme a break. I am getting tired of having people tell me that they have great content, let me see the information that you are attempting to dispense and I can decide if the information is useful or applicable for me.
Jeff.
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